Our role spans the full social media strategy and execution for the foundation. We work closely with each fighter participating in the event, conducting interviews, capturing B roll, and producing ongoing content that introduces them to the community and tells their individual stories. The goal is simple but powerful, to build connection, generate excitement, and clearly communicate why people should donate and support each participant.

Across the campaign period, we attend every training session, typically twice a week for three months, capturing real moments that show the dedication behind the scenes and where community donations are going. We also manage sponsor content, donation announcements, cheque presentations, and any key charity initiatives Corporate Clash supports within the local Macarthur community.

Social media is the primary marketing channel for Corporate Clash, and our focus is on creating momentum, trust, and genuine community engagement that drives awareness, participation, and fundraising impact year after year.