SMALL CAPS. STRONG COFFEE. BIG IDEAS. WE TURN STRATEGY INTO STORIES & BRANDS INTO EXPERIENCES THAT MAKE PEOPLE FEEL SOMETHING.
I’M JOANNA, AND I STARTED JOANNA YOUNAN MARKETING AFTER DISCOVERING A GENUINE LOVE FOR SOCIAL MEDIA AND STORYTELLING THROUGH CONTENT CREATION.
My background is in real estate and back in 2020 I began helping out with marketing and social media for the agency I worked with. What started as a few extra tasks quickly became something I really enjoyed, the creativity, the strategy and seeing how much of a difference good content could make.
When I had my daughter, everything shifted. I didn’t want to return to real estate and I didn’t have a backup plan, just a strong drive to create something that would allow me to support her and still be present. Freelancing felt like the right fit and it gave me a sense of purpose I hadn’t felt before.
As I took on more projects, met other small business owners and built connections, things slowly grew. What began as a few clients turned into a business that fits my life, one built on creativity, connection and genuine care for the people I work with.
ELLA IS A JUNIOR CONTENT COORDINATOR AT JYM AND A RECENT GRADUATE OF THE UNIVERSITY OF WOLLONGONG, WHERE SHE COMPLETED A BACHELOR OF COMMUNICATIONS AND MEDIA WITH MAJORS IN DIGITAL AND SOCIAL MEDIA AND MARKETING AND ADVERTISING.
She has always loved capturing photos and videos of people, moments, and the details that tell a story. Creating, curating, and editing content has been a long time passion, and turning that into a career felt like a natural next step.
In her role at JYM, Ella supports clients across filming, editing and compiling content calendars, ensuring content is both creative and strategically aligned. She enjoys working closely with clients to bring their ideas to life and creating content that feels authentic and reflective of each brand.
Ella is especially drawn to creative content sessions such as brand launches with a considered, unique approach, as well as event content where storytelling and atmosphere are key.
180+ HAPPY CLIENTS
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8 YEARS OF EXPERIENCE
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230 + SUCCESSFUL PROJECTS
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180+ HAPPY CLIENTS | 8 YEARS OF EXPERIENCE | 230 + SUCCESSFUL PROJECTS |
LOOKING FOR SOMETHING DIFFERENT?
Every business has its own story. If you need a customised approach to social media and content, I’d love to hear from you.