Working closely alongside a professional photographer, we took a hand in hand approach, with photography leading still imagery and our focus centred on video content that complemented and elevated the visual direction.

During the two hour shoot, we worked directly with Emma, the founder of Wilbur Jones, to capture intentional brand visuals. Following the photography session, we spent an extended hour one on one with Emma filming talking head content to support her relaunch and brand name change. This allowed us to deeply understand the direction she wanted to take and translate it into clean, elevated, and distinctive video assets.

Every element was curated with intention, from matching the tone of the music Emma loves, to aligning colours, logos, and pacing to give the brand a strong edge and point of difference. The outcome was content that felt cohesive, refined, and unmistakably aligned with the Wilbur Jones identity.